Modern Strategies for Building Corporate Value the Old-Fashioned Way Regardless of the e-commerce initiatives your business has undertaken, it should be increasingly clear that youve barely scratched the surface Knowledge@Wharton On Building Corporate Value takes you beneath the surface to reveal what the Internet can truly do for your ожаюн business, then shows you how todays most innovative firms are already doing it Knowledge@Wharton On Building Corporate Value clearly explains how you can integrate the Internet into every aspect of your business as it reveals techniques for: Using Internet tools to create and manage enduring brands Understanding and managing risks created by the Internet Pursuing strategic alliances to support your companys goals The Internet hasnt changed the time-honored rules of value It has, however, radically impacted the ways in which your company can pursue that value Knowledge@Wharton On Building Corporate Value will show you how to use Internet tools and concepts to generate competitive benefit and value the old-fashioned wayby locating customers, learning what they want, and providing it in the most efficient ways possible.  ChristoISBN 0471008303.